The Evasive Gibson Shipping Ledgers
Monday, August 29th, 2016So, you get a rare black ’59 ES-345 from a guy who says he got it from a guy who got it from his now deceased cousin who special ordered it from Gibson in 1959. Black was a custom order only color and there aren’t very many of them. You think it’s legit but how can you be sure? The short answer is to have an expert look at it and tell you what he thinks but a good refinish can be tough to spot. You can also call the folks at Gibson customer service (who, by the way are very nice) and try to get the shipping ledger page for your guitar and see if it shows any special order information.
They seem to have gotten a little tight fisted with this information lately but I guess it depends who you end up talking to. In any case, it’s always worth a try but it can be pretty frustrating because Gibson didn’t always note these things in their records. It seems that in 58-60, they noted a lot of custom order information but later, it all but disappears. If you look at a mid 60’s page, there are generally no special order designations at all. Here’s a good example–I had a pair of very clearly custom ordered black guitars two serial numbers apart made in 1966. One was a 330 and the other a 335. They were allegedly ordered by the same buyer at the same time. Both had gold hardware, fancy 355 type bindings and bound f-holes. I asked Gibson for any information they could find on these two guitars and they told me none existed. I was later told by another dealer (who was interested in the 335) that he was able to find the page and that no special order designation was noted. So much for accurate record keeping. I guess they were kind of busy at the time considering that yearly 335, 345 and 355 sales went from hundreds in the late 50’s to more than 6000 in 1966-the heart of the so called “guitar boom” (thank you John, Paul and George).
Even when you are able to find your guitar on a page that you find on the internet (there are quite a few out there), you may not be happy with the result. I have acquired three black ES-345’s in the past year. They are stupid rare and always subject to very close scrutiny by me and by my buyers. All three have been so-called “first rack” 345’s and two of them are only a few serial numbers apart. I asked the folks at Gibson for the ledger pages and they very kindly sent them to me. The first 345, a stop tail from rack S8539, was clearly noted on the page with a pair of initials and the word black. The Bigsby 345 was from the same rack S8539 but had a much later serial number. So does the other stop tail that is 13 numbers away and from late in the previous rack (S8538). The likelihood is that they painted a few of them black and put them aside to cover any special orders. But, these last two don’t show up as black in the ledger and that’s frustrating. They simply show up as ES-345’s.
The lesson here is that you can use the ledger pages to prove whether a guitar was custom ordered if it is so designated on an available ledger page. The other lesson is that you can’t use a ledger page to prove that a guitar wasn’t custom ordered because the pages are pretty inconsistent. It’s pretty interesting stuff and can be a fascinating snapshot into the goings on at the Parsons Street factory back in the day.