Year Ender 2019, Part 2
Sunday, January 19th, 2020
The 59 ES-355 mono was the big winner in 2019. They were under $20K in 2018 and have jumped to the mid $20’s or even higher if equipped with double white PAFs (and lots of them are). Want a bargain? Buy a 60. It’s the same guitar. Most 59’s have a transitional neck, not the big one. If you find one with a stop tail, sell it to me, please.
So, 2019 was, in general, another pretty good year for some 335’s and a great year for others but what about the rest of the line? 2018 wasn’t so great for 345’s unless it had the number 1959 in front of it. 2019 was pretty much the same. If you are looking for a 59 ES-345 sunburst (reds are rare in 59) or a 59 ES-355 mono, you paid more in 2019 than you did in 2018. I expect that trend to continue into 2020. We can dig a little deeper into the 59 cachet in another post. Truth be told, I don’t know why a collector grade 59 335 sells for around $45,000 and a collector grade 59 345 sells for around half that. 355’s follow the same rules, although the mono version commands a bit more and that’s where we’ll begin.
The mono 355 market was really strong in 2019 and I believe will continue to be that way. One factor that keeps 355’s mono well below the same year 335 is the Bigsby, so keeping apples to apples, we’ll look at the mono 355 compared to a Bigsby 335. A collector grade Bigsby 59 335 will cost you around $32,000. The same year 355 mono will be in the mid $20’s. If you’re OK with a Bigsby, that’s a bargain. A year ago, mono 59’s were still under $20K, so that’s a pretty good uptick. Stop tail 355’s are so rare, they live in a world of their own (all were special order). But anything from 59 seems to live in that rarefied place. Mono 355’s from 60 to 64 also were strong in 2019 although I sold very few of them. I think folks who use a Bigsby are getting the message that a mono 355 is a great alternative to the much higher priced 335’s.
The market for 60-64 345’s and stereo 355’s was not strong in 2019 and it surprised me. It was so weak in 2018 that I thought it had to come up in 2019. It didn’t. Asking prices have outpaced sale prices by 20% or more and folks just aren’t buying. It isn’t the dealers leading the charge here, it’s the individual sellers. I know, dealers ask stupid prices too but when you make your living moving guitars, you have to move guitars. 59’s are strong. First rack 345’s are incredibly strong-I can’t keep them for even a week and with good reason. They are great guitars. But once you get to 1960, it all goes a bit south. Of course, the thin necks are a factor although most players I speak to don’t mind the smaller profiles. I sold a 61 PAF equipped stop tail 345 last year (after months on the market) for $11500. Out of the ten or so 345’s I sold last year that weren’t 59’s, all went below $15K except for a double white PAF 60 ES-355 and a double white equipped 60 345. Again, these were mostly collector grade or, at the very least, no issue or very minor issue guitars. I used to be a purist about converting stereo guitars to mono but not any more. It’s reversible and it’s your guitar. Do what you want to make it a guitar you will play. A new harness will cost you $150-$200 and the labor should be under $200. Don’t forget to flip one of the magnets-stereo Gibsons have out of phase pickups.
I think, going forward, the sellers asking stupid prices for post 59 345’s and stereo 355’s will keep the market flat and even cause it to drop. Simply asking too high a price will affect the market negatively as the inventory soars and the demand stays the same or even falls. With 62-64 block neck 335’s so high, buyers might turn to same year 345’s which could strengthen that market. As I mentioned in Part 1, block necks are pushing through the mid $20K range and 345’s are just sitting there waiting for the smart buyer to jump in at $12K-$15K. Once you’ve converted your 345 or stereo 355 to mono, you are playing the same guitar that your friend with the 335 plays. The difference is that you have an extra $10,000 in your pocket that you can spend on that big tweed Bassman you have your eye on. Or, you can buy something nice for your wife who lets you indulge your childhood fantasy of being a rock star.

A 64 ES-345 is everything a 64 335 is. Don’t like the stereo circuit or the Varitone? Take it out (and flip one of the magnets). With 64 335’s pushing $25K, a 64 345 at $10K less looks like a bargain to me. All years from 60-64, if priced correctly for the market, are a great deal if original and well cared for.